Digital Marketing / Promoting / Online Marketing are amongst the most used terms of the profession today. However, it is sadly just a several jargon for most of individuals who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it is essential for today’s business customer? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is it. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all user generated content platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing rather than social media marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings previously search results inside the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every site owner as it assists you to stand out among the sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cycles. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these people so as preserve reminding them with regards to their visit to price of running.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a great digital / Web site experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771